Coming from a performance background and having a vast repertoire of influences to pull from, it’s no surprise that Devin chose the path of creative direction. His stints at ASCAP and the Atlantis Music Conference lead him to his true passion for crafting creative concepts for artists and songwriting.

DEVIN MASON
Talent Development Director

ICON BILLINGSLEY
Chief Style Director
Originally raised in Birmingham, Alabama and bred in Atlanta, GA, the Los Angeles-based Icon Billingsley is easily one of the fashion industry’s most coveted celebrity stylists. His keen eye, attention to detail and expansive knowledge of his industry have enabled him to create some of urban fashion’s most iconic editorial and red carpet moments.

ROBERT B. HERRING, III
Business Development Director / Operations Manager

FREDDY BENNETT
Correspondent Style Director
A true creative has the ability to take trash and turn it into treasure and New York-born stylist and repurpose master Freddy Bennett is no stranger to that. His years of work as a wardrobe stylist in Atlanta, GA has led him to Hollywood, where he continues constructing amazing looks with his hip, edgy perspective.

BRIAN PATRICK DAVIS
Brand Development Director / Art Director
It didn’t take long for Brian to make the transition from the stage to behind-the-scenes when it came to his love for music and the arts. With over ten years of experience as a journalist and a resume chalked full of experience that centers him as a tastemaker, it’s little known Brian’s true secret weapon is his expertise with digital aesthetics.

STEPHANIE STURGES
Administrative Liason
Some people are just good with people, and Stephanie Alaina is a master at connecting the dots. Her slick business savvy, sharp wit and knack for knowing all the right people and being at all the right places have made her a necessary asset to all those she’s connected with.

LYNDSEY SMITH
Administrative Liason
When talking about Lyndsey, partying with a purpose comes to mind. In every circle, you need someone who’s always got their ear to the streets and the hand on the pulse. Lyndsey is a valued member of the team, always making sure the right connections are made and new, beneficial relationships are forged.

TRAPCRY
Producer / A&R
A seasoned producer and songwriter with a unique ear and sound, Trapcry got his start making mixes in high school. He began writing and recording his own material in 2000, and has been helming productions of entire projects ever since. He has organically garnered an amazing fanbase, capturing audiences domestically and abroad!

BOOGIE LOV
Mix Engineer / DJ / Producer
It’s been rare to see a woman behind the soundboard, but Boogie doesn’t surrender to boundaries or stereotypes. The D.C. native got her start professionally back in 2009 at Ne-Yo’s Compound Studios and has been working with some of the industry’s top artists as a freelancer ever since.

SIIREN
Songwriter / A&R / Vocal Producer
German-born, but Atlanta-bred, the talented wordsmith Siiren began writing songs at the tender age of 14. Early on, his songs caught on, becoming viral sensations, leading him to studios with the likes of Hit-Boy and Danja, and now, dropping stellar gems of his own.

SUPERSTAR!
Key Hairstylist / Beauty Consultant
Known for her own wild style and eclectic vibe, Superstar, hailing from Newark, New Jersey brings over 12 years of skill and expertise to all things hair and beauty. She has been servicing Atlanta and Los Angeles with her unique, signature style. Superstar brings her spontaneity with a sophistication that is all her own.

JASMINE NICOLE UMRANI
Key Make-Up Artist / Beauty Consultant
Straight out of Washington DC, Jasmine is a self-taught make-up artist with over 8 years of experience in the beauty and entertainment industries. Using beauty to express her creativity, her love for make-up began while she was a dancer. With her astute eye, Jasmine keeps a woman’s natural beauty in mind, aiming to create a look and experience that is unique to each client.

DAVE RICH
Choreographer / Movement Coach
A rarity now because of all the transplants, David is an Atlanta native, born and raised. As a kid, he was always involved in band, where he honed his skills in precision and synchronicity. His attention to detail, natural sense of showmanship and knowledge of staging have made him treasured resource to the Etcetera team.

BRANDON EAGLE
Choreographer / Movement Coach
Also born and bred in Atlanta, there is never a dull moment with Brandon. Wowing crowds as a drum major in high school and college, Brandon says his dance inspiration comes from his mother, who danced background for TLC. His unique choreography style, high octane energy and charisma have made him a key role to constructing a top-notch show.

DEE COLEMAN
Brand Correspondent / Graphic Designer
Originally hailing from Florida, Dee joins the Etcetera team and offers a high-end, boutique perspective on all things aesthetic and visual. A gifted graphic designer, Dee is also a self-proclaimed “recreational cosplayer,” as well as an avid music lover, fueling his passion for design and further adding a unique frame of reference to the team.

MIKEY LU
Key Hairstylist / Beauty Consultant
Atlanta native Mikey Lu is no stranger to high profile clients. A master cosmetologist, honing his skills at Paul Mitchell, Mikey excels at a range of elements, including color, custom cuts and fierce, creative styles. Not only is Mikey known for his styles, but also his invaluable knowledge of hair care. It’s no wonder Mikey is a valued asset when dealing with clients on Etcetera shoots.

SHANNON DUCA
Brand Correspondent
A city girl, merchandiser and hustler at heart, Shannon Duca has spent the better part of a decade curating an eye for aesthetics and a passion for design. From jewelry, to apparel, to graphics, Shannon remains on a neverending pursuit to excavate and interpret the hidden beauties within the world around her.