DEVIN MASON

Talent Development Director

Coming from a performance background and having a vast repertoire of influences to pull from, it’s no surprise that Devin chose the path of creative direction. His stints at ASCAP and the Atlantis Music Conference lead him to his true passion for crafting creative concepts for artists and songwriting.

Imaginative
95
Artistic
100
Courageous
90

ICON BILLINGSLEY

Chief Style Director

Originally raised in Birmingham, Alabama and bred in Atlanta, GA, the Los Angeles-based Icon Billingsley is easily one of the fashion industry’s most coveted celebrity stylists. His keen eye, attention to detail and expansive knowledge of his industry have enabled him to create some of urban fashion’s most iconic editorial and red carpet moments.

Passionate
100
Fearless
90
Hardworking
95

ROBERT B. HERRING, III

Business Development Director / Operations Manager

Being a tactical thinker and business strategist, Robert B. Herring, III boasts a wealth of experience in marketing development and consumer response. Pairing years of clienteling and service presentation with meticulous acumen, Robert’s forays into brand curation and digital campaigns are second nature; making his role as Business Development Director less a title and more a testament to his keen insight.
Meticulous
95
Articulate
90
Driven
100

FREDDY BENNETT

Correspondent Style Director

A true creative has the ability to take trash and turn it into treasure and New York-born stylist and repurpose master Freddy Bennett is no stranger to that. His years of work as a wardrobe stylist in Atlanta, GA has led him to Hollywood, where he continues constructing amazing looks with his hip, edgy perspective.

Motivated
100
Creative
95
Resourceful
90

BRIAN PATRICK DAVIS

Brand Development Director / Art Director

It didn’t take long for Brian to make the transition from the stage to behind-the-scenes when it came to his love for music and the arts. With over ten years of experience as a journalist and a resume chalked full of experience that centers him as a tastemaker, it’s little known Brian’s true secret weapon is his expertise with digital aesthetics.

Creative
95
Tenacious
90
Fiesty
95

STEPHANIE STURGES

Administrative Liason

Some people are just good with people, and Stephanie Alaina is a master at connecting the dots. Her slick business savvy, sharp wit and knack for knowing all the right people and being at all the right places have made her a necessary asset to all those she’s connected with.

Dependable
100
Alluring
90
Sharp
95

LYNDSEY SMITH

Administrative Liason

When talking about Lyndsey, partying with a purpose comes to mind. In every circle, you need someone who’s always got their ear to the streets and the hand on the pulse. Lyndsey is a valued member of the team, always making sure the right connections are made and new, beneficial relationships are forged.

Quirky
90
Savvy
95
Consistent
100

TRAPCRY

Producer / A&R

A seasoned producer and songwriter with a unique ear and sound, Trapcry got his start making mixes in high school. He began writing and recording his own material in 2000, and has been helming productions of entire projects ever since. He has organically garnered an amazing fanbase, capturing audiences domestically and abroad!

Brilliant
95
Dynamic
90
Progressive
100

BOOGIE LOV

Mix Engineer / DJ / Producer

It’s been rare to see a woman behind the soundboard, but Boogie doesn’t surrender to boundaries or stereotypes. The D.C. native got her start professionally back in 2009 at Ne-Yo’s Compound Studios and has been working with some of the industry’s top artists as a freelancer ever since.

Gleaming
90
Clever
95
Gifted
100

SIIREN

Songwriter / A&R / Vocal Producer

German-born, but Atlanta-bred, the talented wordsmith Siiren began writing songs at the tender age of 14. Early on, his songs caught on, becoming viral sensations, leading him to studios with the likes of Hit-Boy and Danja, and now, dropping stellar gems of his own.

Experimental
95
Malleable
90
Forward
100

SUPERSTAR!

Key Hairstylist / Beauty Consultant

Known for her own wild style and eclectic vibe, Superstar, hailing from Newark, New Jersey brings over 12 years of skill and expertise to all things hair and beauty. She has been servicing Atlanta and Los Angeles with her unique, signature style. Superstar brings her spontaneity with a sophistication that is all her own.

Professional
95
Unique
95
Creative
95

JASMINE NICOLE UMRANI

Key Make-Up Artist / Beauty Consultant

Straight out of Washington DC, Jasmine is a self-taught make-up artist with over 8 years of experience in the beauty and entertainment industries. Using beauty to express her creativity, her love for make-up began while she was a dancer. With her astute eye, Jasmine keeps a woman’s natural beauty in mind, aiming to create a look and experience that is unique to each client.

Professional
95
Versatile
90
Knowledgeable
100

DAVE RICH

Choreographer / Movement Coach

A rarity now because of all the transplants, David is an Atlanta native, born and raised. As a kid, he was always involved in band, where he honed his skills in precision and synchronicity. His attention to detail, natural sense of showmanship and knowledge of staging have made him treasured resource to the Etcetera team.

Powerful
100
Keen
95
Energetic
95

BRANDON EAGLE

Choreographer / Movement Coach

Also born and bred in Atlanta, there is never a dull moment with Brandon. Wowing crowds as a drum major in high school and college, Brandon says his dance inspiration comes from his mother, who danced background for TLC. His unique choreography style, high octane energy and charisma have made him a key role to constructing a top-notch show.

Charismatic
95
Energetic
90
Thorough
90
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