Back in 2009, Etcetera Production Group took on the task of forming a girl group called The Yes Ma’ams. After a grassroots marketing campaign on Twitter and Tumblr, the girls finally made their debut with a series of images before the release of their first singles on Valentine’s Day of 2012.
These images, shot by famed photographer Porsha Antalan, were the first images the public ever saw of the trio.
CLIENT: The Yes Ma’ams
SKILLS: Creative Direction / Styling